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ARTIFICIAL INTELLIGENCE AND TELEMEDICINE APPLICATIONS IN HEALTH TOURISM MARKETING

ÖZGE AYKIN FAZİLET ULUHAN İSMAİL GÜMÜŞ ŞAMİL ÇABUK UĞUR BOZBAYIR VOLKAN DURAN CEM ÖZBAY BURCU ÖZBAY ŞAFAK EZGİ GÜNDOĞMUŞ MERVE TÜRKEGÜN ŞENGÜL İSHAK SUAT ÖVEY

Eurasian Journal of Health Technology Assessment - 2023;7(2):134-149

 

Technological developments accelerated with the Industrial Revolution have started to be used effectively in health tourism marketing, and its applicability in health tourism has increased competition between countries and even continents. Technological advances in artificial intelligence and telemedicine have reduced the time and economic costs of travel within the scope of health tourism while increasing the efficiency of health tourism and the number of patients benefiting from health services every day. Artificial intelligence and telemedicine accelerate diagnosis, detection and treatment services, and their use is increasing as an alternative to uninterrupted access to healthcare providers in problems caused by global pandemics such as Covid 19. This study employs qualitative analysis and aims to evaluate artificial intelligence and telemedicine applications in terms of health tourism marketing.