Dr. Adel Mohamed Omar, Dr. Alaa Jamil al Shari, Dr. WADI' Youssef Asaad AlDaoud, Dr. Fuad El-Qirem, Dr. Ahmed Alsswey
Perinatal Journal - 2025;33(3):28-39
This research aims to identify success indicators related to emotional attributes in visual video mapping. Video mapping projection is a video display applied to three-dimensional architectural surfaces. The 2022 Video Mapping Project utilized the façade of Al-Zaytoonah University of Jordan as its projection screen. The study addresses concerns that video mapping may lack visual appeal and fail to captivate audiences, being perceived as unremarkable or monotonous.The research focuses on identifying factors that contribute to the effectiveness of visual video mapping in theatrical presentations. By dynamically altering the geometry of real structures to appear pliable and animated, video mapping can create hyper-realistic and innovative visual narratives. The study highlights the importance of visual elements that evoke a sense of "play," enabling audiences to imagine events, recall memories, and experience psychological effects such as levitation or emotional engagement reveal that incorporating playful and commodifiable visual signals enhances the memorability of video mapping and increases audience enjoyment, making it a more impactful and engaging medium.
